Farewell, Box Office: This Was the Week That Premium VOD Charts Took Flight

Entertainment

At this point, nearly all 2020 wide-release films — as well as key specialized titles — are either available for home viewing, or soon will be. And the initial impact is dramatic. Based on the rental charts at iTunes and Amazon Prime, which are updated daily, premium rentals (largely priced at $19.99 for 48 hours) are flying high.

Both charts show strong performances for Vin Diesel’s sci-fi cyborg revenge actioner “Bloodshot” (Sony) and for Pixar’s “Onward” (Disney); at iTunes, initial results also are strong for “Birds of Prey” (Warner Bros.).

All of this must come with a caveat: Unlike theater box-office revenue, which is verifiable and comes from independent sources, these charts are created without oversight. However, assuming that they accurately reflect consumer choices, they give a sense of what the shelter-in-place public is willing to pay for.

Here are what both services show today (March 26), the price, and the ranking the day prior.

iTunes (feature films only)
1.
1917
Universal
$5.99
4
2.
Onward
Disney
$19.99
1
3.
Birds of Prey
Warner Bros.
$19.99
2
4.
Bloodshot
Sony
$19.99
3
5.
The Gentlemen
STX
$14.99

6.
Jumanji: The Next Level
Sony
$5.99
5
7.
The Fittest
Gravitas Ventures
$4.99
8
8.
Dolittle
Universal
$19.99
10
9.
Contagion
Warner Bros.
$3.99
7
10.
The Way Back
Warner Bros.
$19.99

Amazon Prime (feature films only)
1.
Bloodshot
Sony
$19.99
1
2.
Jumanji: The Next Level
Sony
$5.99
2
3.
Knives Out
Lionsgate
$5.99
3
4.
The Greatest Showman
Fox
$3.99
4
5.
Bombshell
Lionsgate
$5.99
5
6.
Onward
Disney
$19.99
8
7.
Midway
Lionsgate
$5.99
6
8.
Uncut Gems
A24
$5.99
7
9.
Star Wars: The Rise of Skywalker
Disney
$24.99
10
10.
Frozen 2
Disney
$4.99

Some observations:

The charts aren’t absolutes. It’s possible that Amazon’s list lags a day or more behind iTunes. (We’ve noticed that the latter seems to show a quicker response to new entries.) iTunes users also seem to have more willingness to spend on premium items. The two services may serve different demographics with Amazon possibly more mass market, less niche.

Universal was first, but not best. Universal was the first to announce, and release, their premium titles (“The Invisible Man,” “The Hunt,” and Focus’ “Emma”), but they found little to no Top 10 placement. The more recent offerings are doing much better.

The ground is moving, quickly. Figure all studios are ingesting this data already, and making plans accordingly. Exhibitors are grateful that the all-industry benefits in the congressional relief package apply to them. In the meantime, studios are still receiving a major influx of revenue.

What is “The Fittest”? It’s a two-hour documentary about the CrossFit games, a competition to select the fittest male and female athletes in the world. It had no theatrical play (IMDb still lists it as an April release), but Gravitas Ventures is usually a day/date release company. They clearly found gold with a competition/exercise interest audience to break through …read more

Source:: Indiewire

      

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