Unincorporated Coffee Roasters bring ‘sexy fresh coffee,’ and a seagull named Paco, to Altadena

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Alan Janoyan and Arthur Sohrabian had goals when they opened Unincorporated Coffee Roasters in Altadena.

“It shouldn’t be complicated,” Janoyan said. “Fun and simplicity are the big things for us. One of the most important things for us is, we like to project comfort and a fun level of business that people still can connect with and we can be approachable. I think that’s sometimes missing in coffee shops.”

Janoyan developed a passion for coffee and the way it brings people together while working in a coffee shop during college. After graduation, he studied coffee roasting.

Unincorporated Coffee Roasters was launched out of Janoyan’s parents’ garage, where he roasted the beans for the products he vended at area farmers markets. This allowed him to learn about the business of selling coffee while honing his craft, as well as providing an inexpensive way to begin paving the path to a proper shop.

Janoyan asked Sohrabian to assist him with his coffee’s logo and branding and soon Sohrabian was lending at hand at the farmer’s markets, which led to their partnership in the business.

Alan Janoyan, left, and Arthur Sohrabian roast and grind coffee beans at Unincorporated Coffee Roasters in Altadena for coffee in their cafe, as well as home use. (Staff photo by Erik Pedersen).

Paco the seagull is more than a mascot at Unincorporated Coffee Roasters in Altadena. (Staff photo by Erik Pedersen).

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Unincorporated Coffee Roasters in Altadena offers a variety of hot and cold brews. (Staff photo by Erik Pedersen).

Unincorporated Coffee Roasters in Altadena offers a variety of blends ready for purchase for home brewing. (Staff photo by Erik Pedersen).

Alan Janoyan, left, and Arthur Sohrabian believe fun and simplicity are key to running Unincorporated Coffee Roasters in Altadena. (Staff photo by Erik Pedersen).

Alan Janoyan, left, and Arthur Sohrabian pose with Paco the seagull in front of Unincorporated Coffee Roasters in Altadena. (Staff photo by Erik Pedersen).

Alan Janoyan, left, and Arthur Sohrabian believe fun and simplicity are key to running Unincorporated Coffee Roasters in Altadena. (Staff photo by Erik Pedersen).

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Unincorporated Coffee Roasters quietly opened in Altadena this past spring.

“If you sit in our storefront, you have a beautiful view of the Angeles Crest mountain range,” Janoyan said. “There’s something about this area. I’d tell Arthur, you know when a place is the right place for what you’re doing: it feels right.”

“It’s a fun and playful, easygoing place to …read more

Source:: Dailynews – News

      

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