People outraged by the banning of Iceland’s Christmas advert on TV are taking action by signing a petition appealing for the decision to be overturned.
The advert, which was banned by the advertising regulatory body for being “too political”, has sparked anger on social media from people who disagree with it being kept off our TVs.
The high-street supermarket elected to do something different this festive period and, rather than focus on tables filled with festive food, highlight an important environmental issue in their ad.
The banned animation – originally created by Greenpeace and now available to view on YouTube – tells the story of rainforest destruction caused by palm oil production via its impact on an endangered orangutan. In April 2018, Iceland pledged to remove palm oil from all its own-brand food lines. The advert failed to secure approval on the grounds of it being “seen to support a political issue”.
“This is a disgrace,” commented author Matt Haig on Twitter. “Saving the planet is NOT POLITICAL. Unless, living is political. No planet, no life. If big companies – the ones with most power on this issue – are punished, it sends a terrible message. This decision should change.”
Haig added that he felt there has always been stigma against environmentalism. “My dad was mocked in the 1980s when the issues were the Ozone layer and acid rain and deforestation,” he wrote. “He was seen as a tree hugger. Sad to see that attitude still linger in the face of terrifying science.”
Thousands of people have since got involved in the debate, including actors, authors, TV presenters and MPs.
I fully support this Christmas campaign. I’ll also be getting my palm-oil free mince pies from Iceland. https://t.co/emYBvWRVW3
— amanda abbington (@CHIMPSINSOCKS) November 9, 2018
What a load of #*!@!! Banning this ad which is moving and brave from Iceland. Good on them for making it. I hope by it being banned it goes viral! Spread the video and the message which is so beautifully illustrated and so sad. https://t.co/W2KlrRCxZi
— Ferne Corrigan (@FerneCorrigan) November 9, 2018
This is amazing – watch the Iceland ad that’s been banned because trying to save wildlife and our planet is deemed too political… https://t.co/Tx5tFeVGv3
— Steve Reed (@SteveReedMP) November 9, 2018
So @clearcast, have I …read more
Source:: The Huffington Post – UK Tec